Beyonce is ready to launch her first adidas Ivy Park collection.
The Queen took to Instagram to unveil the first sneaker. The DNA is true to adidas, but I was hoping to see something new, fresh, and fun. This shoe doesn't look bad, but it's doesn't look like a lot of thought went into the design.
If I saw this same shoe at Famous Footwear it wouldn't look out of place. That sentence hits home on how I feel. However, I am confident that adidas will move units off of Beyonce's name alone.
The release is set for early 2020 on adidas.com, so stay tuned for more info and looks.