This just in.
Beyonce and her Ivy Park brand signed a footwear and apparel deal with adidas. The partnership was just announced, and adidas teased the news a few days ago.
Now adidas has two of the biggest names in music, Beyonce and Kanye West. This is a huge move for Three Stripes since it doesn't get any bigger than Beyonce. And I can't forget the star power of Kylie Jenner.
It will be interesting to see what Beyonce and adidas cook up. Hopefully we see product sooner than later.