I heard a few rumors earlier this month regarding this topic, so I reached out to my Jordan guy. He confirmed the info and also said they were still working through the specifics. I totally forgot to publish the info, and was reminded last night that Jordan Brand is going the limited route next year.
People went from complaining that Jordans are too hard to buy to complaining about Jordan Brand making too many pairs. Now JB is going back to making them harder to buy.
Do you think this is the right business move for Nike/Jordan?
Source: Sara Germano
Jordans Will Be More Limited Next Year