The date is February 22, 2019, and I'm already seeing people call the Cactus Jack Jordan 1 Shoe of the Year. HOW? The year just started my G. Chill, for the culture, of course.
Seriously, people have to relax. Hype has always been a key ingredient in marketing, so I understand the allure around the shoe. But hype is an addictive drug, and the Internet is filled with addicts. Trust me, I see them everyday.
Hell, I'm even tempted to turn online drug dealer because people prove to me daily that hype sells. Don't get my message twisted, this is not a shot at Travis. Get your money black man. I enjoy his music and appreciate his energy.
However, that doesn't mean I have to sip the Kool-Aid on all things hype. Nah, I'm good on that. Like the majority of collaborations and celebrity endorsements, most people purchase because of the name associated with product.
The same goes for this Cactus Jack Jordan 1. The truth is most people wouldn't care about this shoe if La Flame's name wasn't attached. To be fair, I will say people seem like they will buy anything Jordan 1 High OG nowadays.
That said, maybe most people would care. Who knows?! But let's not forget my point: fall back on the Shoe of the Year talk. Let's revisit this conversation in December. In the meantime, enjoy the sneaker if you got a pair.
Perhaps you disagree. Do you feel this is SOTY? If so, please tell me why in the comments. Regardless if you agree or disagree, let's talk about it.
PSA: Please Stop Calling Travis Scott Jordan 1s Shoe of the Year