Nike Adapt BB Price and Release Info

Here's the future of basketball, the Nike Adapt BB.

Nike announced the future of basketball today, January 15, 2019 in New York. According to Nike, the future of basketball is the Adapt BB shoe - a power lacing basketball shoe. Say goodbye to the shoe!

In a nutshell Nike Adapt is "a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe."

How the shoe works

"When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time."

Does this sound like the future of basketball? I don't play basketball on the regular, so I'm curious how those who play often feel about the Adapt BB. Does this sound like something of interest or just a gimmick?

You can read more about the Adapt BB by clicking here.

The shoe will release in February for $350 and you can preorder at Nike.com.

Share your thoughts in the comments.

Nike Adapt BB Price and Release Info

Photos: Sole Collector and Nike

Comments
No. 1-3
C Brown
C Brown

Two....Nike just showed you the future....and all I keep reading about is Some Pigeons....Scares me what this subculture has turned into....but really scares me is who/what is driving it.....For a long time I thought it was resellers...and maybe it was...but now it feels like its the Inst-gratification of Fame Whores online....If they cant gram it...and get those likes...I dont think people care anymore....So as revolutionary as these are...they will generally be available...you wont have to sell your ass or your mom to get them....So I guess they wont be cool and get likes....But again....some people are so far behind in the race they actually think they are winning....

C Brown
C Brown

Two thoughts...and Ill separate them...

One...NO ONE...NO ONE does it like the Swoosh.....They are constantly pushing and blurring the lines of innovations, tech, and wearable tech to try and streamline the customer experience to make Fitness, Lifestyle, and Performance almost interchangeable....Nike is not given enough credit for this...if you think about it, name me another product that (and cause I enjoy running this comes top of mind) such as the 4% which has recorded not the fastest times for runners wearing them but more importantly a general increase in previous times which means the shoe makes you faster....BUT...its also ascetically pleasing to the eye and can function as a lifestyle shoe (which would be a total waste but who am I to judge) if you wanted it to be.....Im not a ball player, but Nike might have just shown you the future as they blend Tech, Fitness, and Lifestyle....for as much as people bitch and complain about price...they did this at an affordable price (considering the tech involved) and also released it in a way that benefits anyone who wants them should be able to get them....well done Nike...

G-Roc
G-Roc

Editor

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