Converse Finally Takes Action On The Knockoff Chuck Taylor Sneakers
Can you blame them?
The Converse All Star is a classic and timeless silhouette that is nothing short of an American icon. Perhaps because of this fact, it is one of the most imitated sneakers to date, and after seeing an influx of this in recent years, Converse decided recently to sue 31 different companies for copying their marquee sneaker. Walmart, Skechers, KMart and Fila, among others, are some of the bigger brands included involved. The lawsuit will look for monetary compensation but ultimately will serve purpose to get the imposers off the market.
“The goal really is to stop this action,” said Jim Calhoun, the Converse chief executive in an interview with the New York Times. “I think we’re quite fortunate here to be in the possession of what we would consider to be an American icon.”
Nike purchased Converse in 2003 after the company filed for bankruptcy in the '90s and has made a major comeback since. Of Nike's $28 billion revenue last year, Converse made up about $1.7 billion.