Reebok sent out the press release yesterday, but I wanted to wait until 10/17 to post. Ha! The Trapper of the Year continues to amaze. Following the release of his book, Gucci Mane joins the Reebok family. This partnership seems more natural than the Kendrick Lamar deal. It’s already been confirmed that Gucci will release his own shoe, so I guess we’ll have to sit back and see what else this partnership has to offer.