-edited

Kanye West sat down with Fast Company and talked all things Yeezy design with lead Yeezy designer Steven Smith. He also talked about moving Yeezy production to America and much more. Thoughts?

Comments (6)
No. 1-3
G-Roc
G-Roc

Editor

Yo @RCH89 and @Vane y’all get in here too

G-Roc
G-Roc

Editor

Yo @C Brown Kanye is VERY serious about moving Yeezy production to America. In the video he mentioned adidas wasn’t treating him right (I assume trying to fight it) but he got his lawyer involved. He’s serious!

Ay @DAMRUFF get in here. Thoughts?

2 Replies

C Brown
C Brown

Editor

This gonna be an interesting one...see the “partnership” that Yeezy has is really a one way relationship....now I know there hasn’t been full disclosure of the terms of his deal...but I’m pretty sure Yeezy is not dollar in with Adidas...there is no risk or loss on his end...it sounds like it’s a marketing partnership in much like Jordan is a partnership...he makes some sort of percentage of either total revenue or he is paid based on some other metric...BUT none of that comes at a risk to the numbers moving the other way...meaning he has zero risk to the downside (that we know of)...so for him...sure Yeezy for everyone!!! Yeezy made in America!!! Cause why not?? He is not involved in the P/L behind the scenes that every business has to go through when making production/risk decisions....Jordan has people in place...sits back and lets JB/Nike uses his image...picks up a check...it just works for everyone...I see this Yeezy thing becoming a headache for Adidas simply because you have a guy who is trying to steer direction but isn’t also on the hook when losses occur....for him it’s all house money...so hey why not do something stupid and go all in on every hand??? There is no real risk to you...it’s all house money...

DAMRUFF
DAMRUFF

Editor

Whatever Kanye wants Kanye gets. So it’ll be interesting to see if he does this made in America thing with or without Adidas because he is definitely doing it. Kanye has a cult like following so while I do think those Yeezy Foam Runners are horrible they will sellout. Hate him or love him Ye does things that no one else does and it usually is successful too. His flip on this whole Jesus is King thing has amazed me too. Now I can’t imagine him becoming President but ultimately that man has a belief in himself that can’t be explained and so far he has done everything he sought out to do.

G-Roc
G-Roc

Editor

Yeezy Foam Runner said to drop 2020 for 75